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Feature

Targeting rules

Ordered rules on context attributes. The first enabled rule that matches decides the value.

A rule is a list of conditions combined with all (AND) or any (OR), and what to serve when they match: a fixed variation or a weighted rollout. Rules are evaluated in order and the first match wins.

Conditions compare a context attribute (user key, email, organization id, plan, country, app version, or any custom attribute, including dot paths such as custom.tier) using one of fourteen operators, segment membership included.

A missing attribute never matches, not even a negated condition, so an unknown user cannot slip through “does not equal”. A rule with no conditions never matches.